360hub·ae
F&B execution platform
WA+971 4 441 5370Send brief
05 / ABOUTIndependent operator, partner network

About 360hub-ae — independent operator, partner network.

360hub-ae is an independent UAE-based F&B execution platform, operating as F&B 360HUB Trading & Manufacturing FZCO. We do not own production lines — we coordinate a network of can-material suppliers (Crown, CanPack), production partners (Midtown Factory for aluminum can and glass bottle filling), brand engagements (Majlis Non-Alcoholic Beer, Scandalist functional and energy drinks, others under NDA), and service partners (regulatory, retail, logistics). Founded by Igor Sergunin, whose operational role at Midtown Factory anchors our primary production capacity.

UAE FZCO entityCrown · CanPack materialMidtown Factory productionMajlis · Scandalist brands
Get in touchConnect with Igor on LinkedInSee production capacity
BackbonePartner networkIndependent operator. We coordinate, not own.
Legal entityFZCOF&B 360HUB Trading & Manufacturing FZCO.
ModelOperatorMilestone-paid, not advisory-only.
01Independent operator, partner network

A coordinated network across the F&B value chain.

360hub-ae operates as a platform: we do not own production lines and we do not hold the can material on our balance sheet. We coordinate a network of suppliers, production partners, brand engagements, and service partners — and we take the milestone-paid commitment on the deliverable. This keeps us fast, asset-light, and accountable on outcomes rather than capacity utilisation.

MATERIAL

Can suppliers — Crown and CanPack

Aluminum cans and lids sourced from Crown Holdings and CanPack — the same major global suppliers used by international beverage brands. Material quality, lid integrity, and supply continuity match what you would expect from a Tier-1 European or US co-packer. Material cost is passed through to clients at supplier invoice with a small handling margin disclosed up front.

PRODUCTION

Midtown Factory — partner production line

Primary production partner within the 360hub-ae network. UAE-licensed, MOCCAE-registered F&B facility. Two formats available: aluminum can co-packing (250 / 330 / 500 ml) and glass bottle filling (250 / 330 ml). Founder Igor Sergunin's operational role on-site gives 360hub-ae deep visibility into the production schedule and quality controls.

BRAND PORTFOLIO

Brands we work with — Majlis, Scandalist, others

Active brand engagements in the 360hub-ae portfolio include Majlis Non-Alcoholic Beer (UAE launch June 2026) and Scandalist functional and energy drinks. Additional partner brands are under NDA during scoping or active launch and disclosed at commercial review. Each brand engages 360hub-ae directly as counterparty — partner relationships sit behind that contract.

SERVICE PARTNERS

Regulatory, retail, logistics

UAE-licensed regulatory consultants for MOCCAE / Montaji / halal dossiers. Retail and HoReCa introducer relationships across Carrefour, Lulu, Spinneys, and hotel groups. E-commerce listing partners for Talabat, Noon, Amazon UAE. Container freight forwarders out of Jebel Ali for GCC and global export.

02Leadership

Small operating team, specialist partners per project.

By design lean. Production via Midtown Factory. Regulatory and commercial via retained advisors. Igor stays the single point of accountability across client engagements.

PRODUCTION TEAM

UAE-based, multi-year

Midtown Factory line team. Aluminum can filling, glass bottle filling, in-line QC, regulatory liaison.

REGULATORY CONSULTANTS

UAE-licensed advisors

Retained per engagement. Established MOCCAE, Montaji, ESMA, UAEHC, Dubai Chamber relationships.

Dubai, UAE. Office accessible by appointment; production facility walk-throughs scheduled for commercial-track clients.
03Track record & legal structure

Real numbers and entity — formats coverage in place of volume.

UAE F&B operations6 yrsCombined operational track record across founder and partner facilities.
MOCCAE registrations40+Across brands in the 360hub-ae portfolio and external clients.
Production formatsCan + glassAluminum can 250 / 330 / 500 ml. Glass bottle 250 / 330 ml. Both via Midtown Factory partner line.
F&B 360HUB Trading & Manufacturing FZCO — UAE free-zone entity. Trade licence displayed on /contact. Distinct legal entity from production and brand partners listed above.
04Why us, in one paragraph

We're operators, not consultants. We produce, register, list, and export — paid step by step against milestones, not once at brief intake.

See productionSee market entry
05FAQ — About

The questions buyers ask first.

Q01How is 360hub-ae related to Midtown Factory, Crown, CanPack, Majlis, and Scandalist?+
360hub-ae is an independent UAE entity (F&B 360HUB Trading & Manufacturing FZCO) that coordinates a partner network. Crown and CanPack are the can-material suppliers we source from. Midtown Factory is the primary production partner — anchored operationally by founder Igor Sergunin's on-site role — and provides both aluminum can co-packing and glass bottle filling capacity. Majlis Non-Alcoholic Beer and Scandalist are brand engagements within the 360hub-ae portfolio. Each commercial contract is signed with 360hub-ae as counterparty; partner relationships sit behind that contract.
Q02Who founded 360hub-ae?+
Igor Sergunin, F&B operator with background in UAE F&B production and market entry.
Q03Is 360hub-ae a registered UAE company?+
Yes — operates under F&B 360HUB Trading & Manufacturing FZCO, a UAE free-zone entity.
Q04How many people work at 360hub-ae?+
Small operating team plus the Midtown Factory production team within the partner network. By design lean — we engage specialist consultants (regulatory, retail, e-com) on a per-project basis rather than maintain a large salaried bench.
Q05What languages do you operate in?+
English is primary. Russian, Arabic, and select Asian languages available via team and partners for client communication.
Q06Who are some of the brands and partners you work with publicly?+
Material suppliers — Crown, CanPack. Production partner — Midtown Factory (UAE, aluminum can plus glass bottle line). Brand engagements — Majlis Non-Alcoholic Beer, Scandalist functional and energy drinks, plus additional partner brands under NDA during scoping or launch. Service partners — UAE-licensed regulatory consultants, retail introducers (Carrefour, Lulu, Spinneys), e-commerce listing partners (Talabat, Noon, Amazon UAE), freight forwarders out of Jebel Ali.
Q07Are you a UAE national-owned company?+
F&B 360HUB Trading & Manufacturing FZCO is a UAE free-zone entity, which permits 100% foreign ownership on qualifying activities. Specific ownership structure is disclosed under NDA during commercial scoping.
Q08How long have you been operating in the UAE F&B space?+
Six years of combined UAE F&B operational track record across founder and partner facilities. 360hub-ae as the trading and consultancy arm exposed to international clients is more recent — built specifically to serve international F&B brands entering the UAE market.
Q09Are you hiring / can I work with you as a freelancer or supplier?+
We work with specialist freelance consultants (regulatory, retail, e-commerce, formulation) on a per-project basis. For collaboration enquiries, contact via /contact with subject "Partnership / supplier".
06Related — keep going

Where to next.

Get in touch — brief in, proposal out.

Send a product brief or a launch question. Igor reads what comes in.

Send a briefConnect on LinkedIn
10 / CONTACTProject brief

Tell us what you want to launch, produce, or scale.

The more specific your brief, the faster we can return a real Launch Map proposal — with sequence, owners, and budget logic.

Pre-routed: General inquiry from /about
Response within 1 UAE business day