How it works
Launch once. In the right order.
The sale is planned before the product. Then you pick the steps you want us to run — the rest you do yourself.
Free 30-min strategy call · no recipe needed
The order of steps
Most launches fail on the order, not the product.
- Recipe
- Labels printed
- Production at the factory's minimum
- Registration fixes and reprints
- "Now let's find buyers"
- Where it sells, and at what shelf price
- Format and recipe for that channel
- Registration and labels checked before print
- A pilot sized to the test
- Production in waves, against real sales
We take the headache. Every step has an owner and a decision on your side — the faster decisions come, the faster you're on shelf.
Five steps
Pick what we run
Each step stands alone. Take one, take all five.
Recipe & R&D
We develop or adapt the recipe for the channel and GCC rules. You decide the taste and positioning.
from AED 15,000Compliance
UAE registration, HACCP, label review; Saudi SFDA. You approve the label.
AED 12,000 / productPilot & production
A pilot sized to the test, then production at own and partner facilities. You approve the pilot.
pilot from AED 35,000Pack & go-to-market
Packaging design and a channel plan from the shelf price back. You choose the channels.
design from AED 8,000 / SKUAfter launch
Market, compliance and channel support — at home and for export. You set the pace.
from AED 4,000 / monthAfter you contact us
What happens next
Message or brief
Our assistant or team asks what you're launching and where.
Cost range
Within 2 working days after a brief.
Strategy call
30 minutes, free: we map the steps and the costs for your product.
You decide
Paid work starts only under a contract with prepayment. The recipe stays yours.
Growth capital
Validated brand, real demand, not enough cash flow?
For validated brands that need significant cash flow to grow, we offer investor access and co-investment — and we invest ourselves.
- Decided project by project
- We're in the same boat with you
- How it works for investors
Questions about the process
Can I hand over only part of the work?
Yes. We build the plan; you choose what to hand over to us and do the rest yourself. We're fine with that.
How fast can I launch?
Speed depends mostly on decisions: recipe approval, label sign-off, pilot feedback. We take the paperwork and the coordination; every step has a clear owner on each side.
Do I need a UAE company?
Selling in the UAE needs a licensed company or importer of record. We explain the options on the strategy call and can work with your existing distributor.
What does the strategy call give me?
A clear map of the steps for your product, who does what, and the starting costs — before you commit to anything.
Start with one message.
Tell us what you're launching and where. We'll map the path.